The Florida Villager | January 2020

I am honored to be featured in this wonderful publication! I wanted to share a sneak peak of the article here on the blog. The full article includes my elaboration about where the real estate market is now, and where I see it going in the near future.

With more than a decade in the real estate business, Ana Teresa Rodriguez is hardly resting on her laurels. The realtor closed out 2019 by celebrating with the highest record sale in North Pinecrest, selling newly constructed, customized home at $6,499,000. Over in Coral Gables, Rodriguez also owns the highest record sale in a duplex, and another at Edgewater’s Paradiso Bay where she sold a Penthouse at a record $1,730,000. “A listing needs to be approached from a different perspective,” she says. “Market Price is important to keep in mind, but that’s only one part of the deal. It is important to consider the seller’s goals on price, and form there we establish the custom marketing strategy to present to our clients. For me, it’s important to walk the house, to feel the spaces, and be inspired to establish my market strategy to reach our target customers.”

We spoke with Ana Teresa, as the year came to a close, to look ahead at the 2020 market and understand just what’s motivating buyers, sellers, and real estate professionals.

Tell us a little bit about your record-breaking year and what that means in the market?

9121 SW 62nd Court is located in North Pinecrest. This is my second record-high sale in this area. Before this sale, I worked with the same investor to build and sell another new construction home in North Pinecrest. At that moment, I identified that this neighborhood was in need of a modern home with a guest house, club room, gym, modern bedrooms and big kitchen, which would add more than 12,000 square feet to the home. That meant that if I proposed to build a new house, my client would need to sell it at the highest market value in the area—which is a big challenge and a great risk. However, I knew I could make it happen. After this recent record sale, I hope sellers and developers understand we have smart buyers that favor quality finishes and expect the best. Developers, sellers, and realtors need to offer the perfect house to potential buyers. If we list it right, we will sell it right….